A framework to understand where your company stands and what to do next.
Most finance and regulated brands face fragmentation, turning marketing into a collection of disconnected…
Run in isolation, disconnected from strategy.
Bought fast, adopted slow, rarely integrated.
Briefed separately, pulling different directions.
Point fixes with no single owner.
Everyone’s list, no shared roadmap.
A strategic framework that assesses every major area of your marketing and aligns the strategies, tactics, deliverables, and specialists you need into one complete operating system, built to reach your goals.
Brand
Positioning. Identity. Messaging.
Technology
MarTech stack. CRM and data. Automation.
Content
Editorial. SEO. Thought leadership.
Growth
Paid media. Lifecycle. Analytics.
Whether you’re launching a new company, introducing a new product, integrating after a merger, or trying to scale a mature organization, the GrowthFi Matrix™ provides a framework for moving forward with clarity.
Align brand, technology, content, and growth marketing
Identify the highest-priority initiatives for your business
Create a practical roadmap for execution
Make better decisions about people, agencies, software, and budgets
Most marketing frameworks were not built for industries where trust, compliance, complexity, and long sales cycles are part of everyday business. Finance and regulated brands face unique challenges.
Balance growth
withCompliance
Innovate
withTrust
Merge technology
withHuman relationships
Not a generic marketing book.
A practical operating system.
Built for regulated industries.
Banks
Mortgage Companies
Insurance Organizations
Fintech Companies
AI Companies
Crypto Companies
B2B Financial Service Providers
B2C Financial Service Providers
Marketing and leadership teams across finance and regulated industries are using Minted to bring order to their marketing.
“We had five agencies, three platforms, and no shared plan. The GrowthFi Matrix™ gave our whole team one map. Our quarterly planning went from two weeks of debate to two days.”
“Finally a marketing book that takes compliance seriously instead of treating it as a footnote. Our legal team read it too.”
“We used the framework to rebuild our roadmap after a merger. It surfaced gaps no audit had caught.”
“Our board kept asking why marketing spend was not translating to pipeline. Minted gave us the language and the structure to answer, then fix it.”
“I bought copies for my entire department. The alignment chapters alone saved us a quarter of rework.”
“As a crypto company, most playbooks ignore our regulatory reality. This one starts from it. That changed how we brief every agency we work with.”
Josh, Troy, and their team pair deep experience in finance and regulated industries with modern AI-powered marketing execution.
For organizations seeking hands-on guidance, GrowthFi Matrix Strategy Sessions are available. Work directly with Josh Meyer, Troy Sandidge, and select marketers to review your current marketing efforts, identify opportunities, and create a customized GrowthFi Matrix for your business.
The result is a practical roadmap aligned to your goals, priorities, team structure, and budget.
These sessions are ideal for
A strategic framework that assesses every major area of your marketing and aligns the strategies, tactics, deliverables, and specialists you need into one complete operating system, built to reach your goals.
Marketing departments and leadership teams at finance and regulated brands: banks, mortgage companies, insurance organizations, fintech, AI, crypto, and B2B and B2C financial service providers.
Every purchase includes instant access to the digital version, a physical print copy shipped directly to you, and access to the interactive GrowthFi Matrix tool so you can begin mapping your marketing priorities.
Hands-on working sessions with Josh Meyer, Troy Sandidge, and select marketers to review your current marketing, identify opportunities, and create a customized GrowthFi Matrix for your business.
